Role of Topical Content in Corporate Publishing!

Topical content plays a key role in corporate publishing, and promotes brand engagement and organic search rankings.

• 73% of consumers prefer to get information from a company in the form of a collection of articles over an advertisement
  
• 61% of consumers feel better about a company that delivers custom content AND are in turn more likely to buy from that company
  
• 53% of time spent on the Internet, directly attributable to content consumption (news, articles, blogs etc)
  

*By Content Marketing Institute & AOL Research. Studies pertain to the US market.

Benefits & Impact of Corporate Publishing!

Before making a purchase (online or at retail store), most customers look for helpful & extra information about the brand, or the corporate behind the product. Blogs, Newsletters and Corporate Magazines can help your customers stay in touch with your products and corporate brand.

Benefits of Corporate Publishing

• Increase in brand awareness
• Increase in customer retention/ brand loyalty
• Increase in website visitors and time spent by visitors
  
• Initiate engagement and sharing
• Regular online publishing also improves SEO rankings